Paid media management for service businesses
What paid media actually means here.
Paid media is the engine that turns budget into qualified pipeline. Done well, it produces a predictable flow of leads at a cost per lead you can plan against. Done poorly, it drains cash and teaches you nothing.
We build paid media systems for service businesses — cleaning, home services, auto, medical and professional trades — where the unit economics depend on getting the right lead to the right phone at the right time. Our work starts with the offer and the audience, not the platform.
We run Meta and Google as a connected system, not two silos. Search captures demand; Meta creates it. Every dollar is tracked to a real outcome — a booked call, a signed contract, a returned customer — not a click or a soft conversion.
We do not sell retainers disconnected from outcomes. If the ads are not working, something specific is broken, and we fix it.
What you actually get.
Account build
Full Meta + Google account structure with clean naming, proper conversion events and attribution windows.
Creative system
A rolling library of ad variations — hooks, statics, UGC, video — tested against a clear benchmark.
Landing pages
Fast, conversion-engineered landers tied to each campaign and audience.
Audience strategy
Lookalike, interest and retargeting cohorts mapped to stages of awareness.
Offer design
We help shape the offer before we run the media — better offers beat better ads.
Weekly reporting
One clean dashboard: spend, leads, CPL, CAC, revenue. No vanity metrics.
How this engagement runs.
- 01
Audit
Review existing accounts, landing pages, tracking and CRM integration. Document what works and what is leaking. - 02
Strategy
Define target CPL, CAC and payback period. Pick platforms and offers that fit the economics. - 03
Build
Stand up account structure, tracking, creative library and landing pages before a dollar is spent. - 04
Launch
Go live in controlled phases. Small budgets, tight feedback loops, daily optimization in the first 30 days. - 05
Scale
Once unit economics are proven, scale spend by 20–40% per cycle and expand to adjacent audiences.
The stack we use.
Representative outcomes.
Questions we get, answered plainly.
How much should I spend on ads to start?
For most service businesses we recommend a minimum of $3,000/month in media on a single platform. Below that, statistical significance is hard and optimization stalls. We prefer $5,000–$10,000/month when the goal is scale.
What is a realistic cost per lead?
It depends entirely on your service and ticket size. Residential cleaning averages $22–$45 per lead on Meta. HVAC and roofing often sit at $60–$140. We set the target in week one based on your economics, not an industry benchmark.
Meta or Google — which platform first?
If people actively search for your service (HVAC, emergency plumbing, dental), start with Google. If the buying decision is more considered or lifestyle-driven (medspas, coworking, cleaning), start with Meta. Most accounts end up running both.
How long until ads are profitable?
Most of our accounts hit positive unit economics in weeks 6–10. Before that, we are buying information. After that, we are buying growth. Anyone promising profit in week one is either lucky or lying.
Do you require long-term contracts?
No. We work on 30-day rolling terms after a 60-day build-and-launch commitment. If we are not performing, you should not be locked in.
Do you charge a percentage of ad spend?
No. We charge a flat monthly management fee. Percentage-of-spend incentivizes agencies to increase your budget regardless of performance. We think that is backwards.
Who owns the ad accounts?
You do. Accounts are created under your business manager. If we part ways, everything — accounts, creative, landing pages — stays with you.