Genesis DMA
Industry · Medspa & Aesthetics

Marketing systems for medspas and aesthetics practices

Medspas live and die by calendar utilization. We build marketing systems that fill chairs with the right consults — and keep them coming back.
What we see

The three problems that keep coming up.

Problem 01

Feast or famine

Paid traffic spikes for new offers then collapses; membership programs never get marketed.

Problem 02

Ghost leads

Leads book a consult and disappear; nobody owns the reactivation flow.

Problem 03

Creative fatigue

Same three ads running since opening day. CPL climbs quietly month over month.

How we solve it

The way we engage this vertical.

Meta + Google as a system

Meta creates demand for treatments; Google captures in-market search for brand + treatment + city.

Local SEO

Google Business Profile, reviews tied to post-treatment emails, location pages per branch.

Booking flow

HubSpot or GHL routing, SMS reminders, no-show recovery and reactivation.

Capabilities in play

Services we deploy for this vertical.

Representative results

What it looks like when it works.

-41%
CPL on membership offers
2.8x
ROAS on Botox + filler campaigns
+34%
Repeat treatment rate
Case studies

Engagements in this vertical.

Run a medspa & aesthetics business? Let's talk.