Case study · Medspa
Northshore Medspa
A single-location medspa rebuilds its membership program and triples repeat treatment revenue.
-41%
CPL on membership offers
3.1x
Repeat treatment revenue
72%
Membership renewal rate
Challenge
Where they started.
Northshore had a full consult book but low retention. Memberships were marketed once a year around a promotion and forgotten. Paid ads drove walk-ins for Botox that never converted to recurring revenue.
Approach
What we actually did.
- 01
Rebuilt the membership offer
Reframed pricing and benefits based on actual LTV math. - 02
Launched a Meta + Google split
Meta built demand for treatments; Google captured brand + treatment + city queries. - 03
Email and SMS lifecycle
Post-treatment nurture, six-month check-in, and membership upsell at the right moment. - 04
GBP + reviews
Automated review asks tied to completed treatments — review volume tripled in 90 days.
Outcome
What it looks like today.
CPL on membership offers dropped 41%. Repeat treatment revenue tripled. Membership renewal rate reached 72% — above the category average by almost twenty points.
Services in play