Industry · Medical & Healthcare
Marketing systems for medical and healthcare practices
Healthcare marketing is engineering under constraints. We build patient acquisition systems that perform — and respect HIPAA, state advertising rules and payer relationships.
What we see
The three problems that keep coming up.
Problem 01
PHI in tracking
Pixels that leak protected health information expose practices to real liability.
Problem 02
Payer mix blindness
Marketing drives patient volume without regard to commercial vs. Medicaid economics.
Problem 03
Slow credentialing
New providers go unused while they wait for credentialing.
How we solve it
The way we engage this vertical.
HIPAA-aware tracking
Server-side events, hashed identifiers, no PHI crossing pixel boundaries.
Payer-aware budget
Media weighted toward better-mix service lines and zip codes.
Provider-level landers
Credentialed providers each get an optimized destination.
Capabilities in play
Services we deploy for this vertical.
Representative results
What it looks like when it works.
100%
HIPAA-compliant event pipeline
-22%
Cost per commercial-mix patient
+41%
New-provider utilization within 60 days