Case study · B2B Professional services
Stride Advisors
A mid-market consulting firm builds a reliable LinkedIn pipeline without hiring an in-house marketer.
3.4x
Pipeline from LinkedIn (6 mo)
-27%
Sales cycle length
12
SQLs/month from zero
Challenge
Where they started.
Stride generated almost all its pipeline from referrals. Growth had stalled. Previous LinkedIn attempts burned $80k over two quarters with nothing to show for it. They did not want to hire a full marketing team.
Approach
What we actually did.
- 01
LinkedIn Ads + thought-leader ads
Targeted by title, company size and industry. Boosted executive content instead of generic brand posts. - 02
HubSpot rebuild
Lifecycle stages, deal pipeline and lead-to-partner routing with SLAs. - 03
Self-reported attribution
Asked every new lead at capture, triangulated against HubSpot source data.
Outcome
What it looks like today.
After six months, LinkedIn became a reliable channel delivering twelve qualified opportunities per month on average. Sales cycle compressed 27% because leads arrived pre-educated through thought-leader content.
Services in play