An operator-first growth agency.
A small team that does the work itself.
Genesis DMA is a growth agency founded in 2021 and based in Houston, Texas. We serve service businesses across the United States — cleaning companies, home services, auto, medical, professional trades — the operators whose growth depends on predictable lead flow and disciplined unit economics.
We are a small, senior team. The person who sells the engagement is the person who builds the account. We do not route work through junior planners. We do not ship strategy decks as a deliverable. We ship systems.
We work across six disciplines — paid media, search and GEO, CRM, automation, content and analytics — because the boundary between them is where most agencies drop the ball. A paid media win that never reaches the CRM is not a win. An automation that never touches ad spend is a toy.
We are opinionated about tools: GoHighLevel for CRM under 50 users, n8n for production automation, GA4 + CallRail + offline conversion import for attribution. We will tell you when a tool is wrong for the job, including our own.
We take on a small number of engagements at a time. We do not scale by hiring account managers. We scale by making the system we run faster.
Three ideas we refuse to give up on.
Systems over tactics.
Tactics stop working. Systems keep compounding because they are built to be measured, improved and extended.
Data over opinions.
We do not argue about creative or channels. We put a number on it, ship the test, and let the data end the conversation.
Compound over campaigns.
A campaign ends. A system that generates leads, converts them and learns from every deal keeps paying for years.
The practical bits.
Engagements
A 60-day build-and-launch commitment, then 30-day rolling terms. No multi-year handcuffs.
Team
Senior operators on every account. The person selling the engagement is the person building it.
Reporting
One honest dashboard. Weekly written notes. Monthly strategic review. No slide-deck theater.
Ownership
You own the accounts, the data, the creative and the documentation. We keep docs in your Drive.