Multilingual and bilingual SEO for US service markets
How we run this.
Bilingual SEO is 10% translation and 90% architecture. Hreflang, distinct URL patterns, independent citation strategies and a content plan that reflects how each audience actually searches.
What we actually ship.
Hreflang + URL architecture
Clean subfolder or subdomain strategy with validated hreflang pairs.
Native keyword research
Not machine translation — real query research in each language.
Local intent mapping
Spanish-speaking markets often have different city + service combinations.