Genesis DMA
CRM · Subservice

Salesforce implementation and cleanup

Salesforce rewards discipline and punishes improvisation. We build Salesforce instances that match the process on the ground — and rebuild the ones that drifted away from it.
Overview

How we run this.

We configure Salesforce around actual sales motions, install only the automations you will maintain, and remove the custom objects and fields nobody remembers adding. The goal is a CRM leadership trusts and reps actually use.

Focus areas

What we actually ship.

Sales Cloud setup

Stages, products, forecasting, opportunity splits that make sense.

Data cleanup

Dedupe, enrich, merge and retire legacy fields without breaking reports.

Process automation

Flow-based automations instead of legacy Process Builder and Workflow Rules.

Siblings

More in CRM.

Want this run by the same team that writes about it?