Industry · Dental & Orthodontics
Marketing systems for dental practices and DSOs
Dental marketing works when it respects three things at once: the practice calendar, the insurance reality and the neighborhood. We build systems that do all three.
What we see
The three problems that keep coming up.
Problem 01
New-patient acquisition cost
Rises every year; most practices do not know their real CAC.
Problem 02
Insurance complexity
Different payers mean different cost-to-serve — rarely modeled in marketing.
Problem 03
Multi-location sprawl
DSOs end up with inconsistent GBP, review scores and web presence.
How we solve it
The way we engage this vertical.
Per-office paid + local
Google Ads structured by location + service, not one blended account.
Recall + reactivation
Six-month recall flows on email + SMS, tied to practice management software.
DSO-grade reporting
Patient acquisition, retention and revenue by location in one dashboard.
Capabilities in play
Services we deploy for this vertical.
Representative results
What it looks like when it works.
-28%
Cost per new patient
89%
Recall flow open rate
+19%
Same-store patient growth