Analytics
GA4 setup, migration and server-side tracking
GA4 is only useful if the events match the business. We implement and migrate GA4 with the right events, the right parameters and a server-side setup that does not get blocked.
Overview
How we run this.
Custom events mapped to real business actions, server-side tracking via GTM server container, and BigQuery export configured so reporting is not bottlenecked by sampling or retention limits.
Focus areas
What we actually ship.
Event architecture
Events named for the business, not for the analyst.
Server-side GTM
sGTM container deployed on your own subdomain.
BigQuery + Looker
Raw event export and a reporting layer on top.
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