Genesis DMA
Analytics · Subservice

GA4 setup, migration and server-side tracking

GA4 is only useful if the events match the business. We implement and migrate GA4 with the right events, the right parameters and a server-side setup that does not get blocked.
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Overview

How we run this.

Custom events mapped to real business actions, server-side tracking via GTM server container, and BigQuery export configured so reporting is not bottlenecked by sampling or retention limits.

Focus areas

What we actually ship.

Event architecture

Events named for the business, not for the analyst.

Server-side GTM

sGTM container deployed on your own subdomain.

BigQuery + Looker

Raw event export and a reporting layer on top.

Siblings

More in Analytics.

Subservice

Attribution

No attribution model is right. A few of them together are useful. We combine self-reported, platform-reported and pipeline data into a picture you can actually plan against.

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Subservice

Dashboards

The best dashboard is the one a leader actually opens on Monday morning. We build reporting that answers specific questions instead of cramming thirty metrics into a grid.

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Want this run by the same team that writes about it?

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