Genesis DMA
Paid media · Subservice

LinkedIn Ads for B2B service businesses

LinkedIn is expensive, powerful and easy to waste. We run LinkedIn Ads systems for B2B service businesses where the right 2,000 people are worth more than the wrong 200,000.
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Overview

How we run this.

LinkedIn pays off when the targeting is honest and the creative earns the click. We focus on job title + company + seniority targeting, thought-leader ads, and lead gen forms that feed CRM without losing the context of who signed up.

Focus areas

What we actually ship.

Account-based targeting

Matched audiences from CRM, job title layers, and company size gates.

Lead gen forms

Zapier/Make flows that land leads in HubSpot with full context in under 60 seconds.

Thought-leader ads

Executive accounts boosted where appropriate — keeps the brand voice, gets the click.

Siblings

More in Paid media.

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Google Ads

Search captures demand the moment it appears. We build and run Google Ads accounts that turn that demand into booked work — not clicks, not form fills, booked work.

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Meta Ads

Meta creates demand where Google only captures it. We build Meta Ads systems with the creative library, tracking and landing experience required to keep scaling past the usual plateau.

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Subservice

TikTok Ads

TikTok rewards native creative and punishes pretty. We build TikTok Ads systems around UGC, Spark Ads and creator partnerships — and we track them to booked jobs, not views.

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Subservice

YouTube Ads

YouTube is the most under-priced demand-creation channel in the US. We build YouTube Ads systems that move prospects from unaware to booked — not just viewers to impressions.

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