Genesis DMA
Search & GEO · Subservice

Generative Engine Optimization (GEO) — rank in ChatGPT, Claude, Perplexity and Google AI Overviews

Half of your future customers will ask an LLM instead of a search engine. If your brand is not one of the two or three sources the model cites, you are not in the race.
Overview

How we run this.

GEO shares DNA with SEO but evaluates differently. We build the entity clarity, topical authority and structured content blocks (FAQs, comparisons, definitions, schema) that language models extract confidently — and we monitor which prompts cite you and which do not.

Focus areas

What we actually ship.

Entity setup

Schema, Wikipedia/Wikidata where defensible, and disambiguation across sources.

Citeable content

FAQ, comparison and definition blocks written for extraction.

Prompt monitoring

Weekly tracking of visibility on target prompts across ChatGPT, Claude, Perplexity and Google AI Overviews.

Source seeding

Earning mentions on the sources LLMs weight heavily (Wikipedia, Reddit, industry pubs).

Siblings

More in Search & GEO.

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