Case study · Home services
Atlas HVAC
A regional HVAC operator scales from one office to eleven — without losing unit economics.
-34%
Cost per booked job
11
Locations on a single system
4.1x
Return on ad spend (blended)
Challenge
Where they started.
Atlas HVAC had a single location in Houston with a working ad account and a paper-thin marketing team. Over eighteen months they wanted to open ten more locations across Texas without breaking the economics that made the first one profitable.
Approach
What we actually did.
- 01
Rebuilt Google Ads by location + service
From a single account to a campaign-per-location architecture, with proper call tracking feeding ServiceTitan. - 02
Launched Meta as a demand-creation layer
UGC from technicians and real customers, not stock footage. - 03
GoHighLevel rollout
One snapshot deployed per location with call routing, SMS reminders and SLA alerts. - 04
Rolled-up reporting
Looker Studio dashboard with drill-down by office and service line.
Outcome
What it looks like today.
Eleven offices live on a single operational and marketing system. Cost per booked job dropped 34% against the pre-engagement baseline. The eleventh office reached breakeven 37% faster than the second.
Services in play