AI chatbot development for website chat, SMS and WhatsApp
How we run this.
AI chatbot development starts with the knowledge the bot is allowed to use. We gather your service descriptions, policies, pricing rules and frequent questions into a knowledge base, connect the chatbot to it and limit answers to what that source supports. The result is an assistant that answers in your company's terms, asks for contact details at the right moment and passes complex or sensitive conversations to your team.
What we actually ship.
Website chat
A chat widget built on your content that answers questions, qualifies visitors and books appointments.
AI SMS chatbot
Two-way text conversations for new leads, missed calls and follow-ups, visible in your CRM inbox.
Customer conversations through the WhatsApp Business API for customers who prefer it, including Spanish-speaking audiences.
Knowledge base grounding
Answers drawn from your approved documents and pages, with instructions for questions the bot must not answer.
Lead capture
Name, contact details and qualifying answers saved to GoHighLevel, HubSpot or Salesforce with the conversation attached.
Handoff to staff
Conversations routed to a shared inbox or a specific staff member when a person is needed.
AI Chatbots, explained.
What an AI chatbot for business should and should not do
A useful chatbot answers the questions your team hears every day, such as service areas, hours, what a service includes and how booking works. It collects the details your sales or intake team needs and books or requests an appointment. It should not guess. When the answer is not in its knowledge base, it says so and offers to connect the customer with a person.
We write those boundaries down before building, along with the topics that always go to staff, such as complaints, billing disputes and anything requiring professional advice.
Grounding the chatbot on your own knowledge base
General-purpose chatbots answer from broad internet knowledge, which is how they end up quoting the wrong price or inventing a policy. We build retrieval from your own material: website pages, service sheets, FAQs and internal documents you approve. When something changes, your team updates the source document and the chatbot's answers follow. We test the bot against real customer questions before launch and review conversations afterward to find gaps in the knowledge base.
AI SMS chatbots and WhatsApp chatbots
Many customers would rather text than fill out a form or wait on hold. An AI SMS chatbot can reply to a new lead right away, follow up on a missed call or confirm an appointment, all in the same thread your staff can see in GoHighLevel or your CRM inbox.
WhatsApp works the same way through the WhatsApp Business API and is often the preferred channel for customers with ties to Latin America. Messaging rules apply on both channels, so we set up opt-in and opt-out handling and use approved templates where the platform requires them.
Questions we get, answered plainly.
What does AI chatbot development include?
AI chatbot development includes defining what the chatbot should handle, building a knowledge base from the business's approved content, connecting the bot to website chat, SMS or WhatsApp, integrating it with the CRM and calendar, and testing it against real customer questions. Genesis DMA also sets up human handoff and reviews conversations after launch.
How is an AI chatbot different from a rule-based chatbot?
A rule-based chatbot follows fixed menus and scripted paths, so it struggles when a customer phrases a question in an unexpected way. An AI chatbot understands free-form questions and answers in natural language. Genesis DMA grounds AI chatbots on the business's own knowledge base so answers stay accurate, and adds rules for topics that must always go to staff.
Can an AI chatbot send leads to our CRM?
Yes. Genesis DMA connects chatbots to GoHighLevel, HubSpot, Salesforce and other CRMs that offer an API. The chatbot creates or updates the contact, saves qualifying answers in the right fields, attaches the conversation transcript and can trigger the follow-up workflows or pipeline stages your sales team already uses.
Can an AI chatbot answer customers in Spanish?
Yes. Current AI models handle Spanish well, and Genesis DMA builds chatbots that detect the customer's language and reply in it, or that follow a language rule the business sets. Our team reviews the Spanish responses directly and adjusts terminology so the chatbot sounds the way your business and your customers actually talk.
What is needed to launch a WhatsApp chatbot?
A WhatsApp chatbot needs a WhatsApp Business API account linked to a Meta business account, a phone number dedicated to the API and approved message templates for messages sent outside an active conversation. Genesis DMA helps with setup, builds the chatbot, connects it to your CRM and configures opt-in handling to follow WhatsApp's messaging policies.