Genesis DMA
Paid media · Subservice

YouTube Ads for service businesses

YouTube is the most under-priced demand-creation channel in the US. We build YouTube Ads systems that move prospects from unaware to booked — not just viewers to impressions.
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Overview

How we run this.

Most agencies treat YouTube as display with audio. We treat it as a video sales environment: scripted hooks, tight proof, one call to action, and a tracking setup that ties a view to a phone call weeks later.

Focus areas

What we actually ship.

Video creative

Hook-problem-proof-CTA structure, produced in 15s / 30s / 60s variants.

Custom audiences

Custom intent, custom affinity and CRM uploads layered carefully.

Cross-device tracking

View-through conversions treated skeptically and compared against direct-response signal.

Siblings

More in Paid media.

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Google Ads

Search captures demand the moment it appears. We build and run Google Ads accounts that turn that demand into booked work — not clicks, not form fills, booked work.

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Meta Ads

Meta creates demand where Google only captures it. We build Meta Ads systems with the creative library, tracking and landing experience required to keep scaling past the usual plateau.

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TikTok Ads

TikTok rewards native creative and punishes pretty. We build TikTok Ads systems around UGC, Spark Ads and creator partnerships — and we track them to booked jobs, not views.

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LinkedIn Ads

LinkedIn is expensive, powerful and easy to waste. We run LinkedIn Ads systems for B2B service businesses where the right 2,000 people are worth more than the wrong 200,000.

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