SEO and generative engine optimization
What search & geo actually means here.
Search is no longer just Google. Half of your future customers will get answers from AI assistants that cite two or three sources and move on. If you are not one of those sources, you are invisible — even if you rank first on a classic results page.
GEO (generative engine optimization) is the discipline of getting your business cited by large language models when users ask buying questions. It shares DNA with SEO — entity clarity, topical authority, clean structured data — but the evaluation loop is different. We optimize for both.
For service businesses, this looks like: a defensible set of city + service pages that rank in Google, paired with deeply structured content (FAQs, definitions, comparisons, schema) that LLMs can extract and cite with confidence.
We do not chase vanity keywords. We rank for the terms that put you in front of people with a budget and a calendar.
What you actually get.
Technical audit
Crawl, indexation, Core Web Vitals and schema health, plus a fix list prioritized by impact.
Keyword + entity map
The queries you should own — grouped by intent, stage and revenue potential.
Content engine
A publishing cadence of pages engineered for both search and LLM citation.
Local SEO
Google Business Profile, NAP hygiene, local citations and review systems.
GEO content blocks
FAQ, comparison and definition modules tuned for extraction by AI assistants.
Schema & structured data
Organization, Service, FAQPage, LocalBusiness, BreadcrumbList — validated and monitored.
How this engagement runs.
- 01
Audit
Full technical, on-page and entity audit. Identify crawl blockers, ranking gaps and GEO opportunities. - 02
Strategy
Map keywords, queries and entities to pages. Define publishing cadence and priority topics. - 03
Build
Rework the site architecture, templates and schema. Ship baseline on-page for priority pages. - 04
Publish
Roll out new content weekly — service pages, guides, comparisons — each optimized for search and AI. - 05
Monitor
Track rankings, AI citations, organic conversions and adjust. SEO is a system, not a launch.
The stack we use.
Representative outcomes.
Questions we get, answered plainly.
What is GEO?
GEO (generative engine optimization) is the practice of structuring your website and content so that AI systems like ChatGPT, Claude, Perplexity and Google AI Overviews cite your business when users ask relevant questions. It is SEO evolved for a world where assistants, not search result pages, deliver answers.
How is GEO different from SEO?
SEO optimizes for ranking in a list of blue links. GEO optimizes for being selected as a source inside an AI-generated answer. SEO rewards authority and backlinks; GEO additionally rewards clarity, structure, factuality and entity consistency. The overlap is real, but the tactics diverge in how you write and mark up pages.
Do I need both SEO and GEO?
Yes. Google still drives the majority of commercial search traffic. But AI assistants now handle a rising share of discovery and research queries — and they rarely show ten sources. If you want to be visible in both places, you need a strategy for both.
How long does SEO take to work?
For service businesses, meaningful traffic movement usually takes 4–6 months. Local pack visibility can move in 6–10 weeks. National competitive terms take 9–18 months. Anyone promising page one in 30 days is promising something they cannot deliver.
How do AI answers choose their sources?
LLMs lean toward pages with clear entity definitions, structured data, specific facts and repeated corroboration across the web. They favor content that directly answers the question in the first paragraph, uses proper semantic HTML and has consistent citations of the same entity name across other sites.
Will my old SEO content still work?
Usually, yes — but it needs editing. Most older SEO content is keyword-stuffed and vague. We rewrite the top pages with direct answers, clean structure and schema, which typically lifts both Google rankings and AI citation rates at the same time.
Do you build backlinks?
We do light digital PR and partnership outreach when it genuinely helps. We do not run link farms or buy PBN links. For the businesses we serve, on-page and local signals move the needle more than volume link-building.